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I also knew that McLuhan shared this jaundiced view of publishers noting as often as he could, and with special relish, how “the Xerox makes everyone a publisher” (1977a, p. 178). (…)…But I also realized that photocopying would not provide the solution For although it was inexpensive and widely accessible by the 1970s, its output looked nothing like books, newspapers, magazines, even academic journals – the media in which writers had become pleased since the advent of the printing press to present their words to the public. Thus, like so many of McLuhan’s observations, the photocopier as publisher was more metaphor than Enlace permanente.