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Proudly presenting our new TV-Commercial: “XING – the network that works for me!”

Some of you at the dmexco may have had a sneak preview of our new TV commercial, XING’s first-ever advertising foray onto the small screen. It’s premiering this evening and will run right through to mid-October on n-tv, N24, Eurosport, SAT.1, RTL, ProSieben and a host of other private channels. We’re also launching an online banner campaign today to accompany the TV ad, which will run for the next few months. Why TV? Well, we’ve done our homework and discovered that while some industries have a very strong presence on XING, professional networking hasn’t really taken up root to the same extent in other sectors. It is these target groups in particular that we aim to reach out to with our TV campaign, by spreading the word about the benefits of XING for people’s daily working lives. So what’s the commercial about? It uses a fictious story to demonstrate how the XING network works around the clock for its members, even when they’re busy doing something completely different. Before we started shooting the ad, we ...
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