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contenido U.S. Bank introduces Augmented Reality iPhone Application to Find Branches and ATMs

U.S. Bank employees are piloting one of the latest technology trends on the market today – augmented reality. The new U.S. Bank Find US Application for iPhone® allows on-the-go users to easily find and access more digitally enhanced information about the closest U.S. Bank branch or ATM. “The Find US App for iPhone may soon empower our customers to interact with us more easily,” said Dominic Venturo, chief innovation officer for U.S. Bank Payment Services. “In addition to making it easier to find branches and locations, this application sets the stage for U.S. Bank to leverage its development efforts for future location-based experiences, including customized offers from our partners.” The new Find US App, based on augmented reality, merges the real world with a digital experience, creating a new way for customers with iPhones to locate U.S. Bank branches and ATMs. When pointed in a specific direction, the phone displays a computer-generated graphic for each location (branch or ATM), its address and distance b...
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